Wednesday, February 20, 2013

Monday, January 7, 2013

Monday, August 27, 2012

Social Media Experience???

I was looking at a job postings board the other day in my hometown, trying to gauge what industries are doing well in my local area for an article on a blog I write, when I noticed a trend. There was a job opening for a $100,000/year Program Administrator and there was a job opening for a $25,000/year Administrative Assistant and both listed "experience with social media sites" as one of the required job skills. I dug around further and almost every non-trade job listing had some sort of reference to social media! Social media skills are becoming the skills to have.

These are the trends that led me to found 2nd Mouse Media. Social Media is the new media and it is here to stay. It is how we communicate, how we get our news, and how we keep in touch with our friends and our customers. It is the new face of business marketing.

Wednesday, August 8, 2012

Social Media an Important Part of Modern Business World Says Forbes Magazine

Forbes Magazine has recently posted several articles about the importance of social media in business. The most recent article, offers up several interesting facts including:

  • 94% of all businesses with a marketing department used social media as part of their marketing platform
  • Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance
  • 43% of people aged 20-29 spend more than 10 hours a week on social media sites
  • 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure
  • 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period
These are statistics that just can not be ignored. Social media is not a fad, and businesses that do not make it a part of their marketing structure will have trouble keeping pace in the modern business world.

Thursday, June 14, 2012

NAL Reaches Milestone

The NAL page created and managed by 2nd Mouse Media reached 200 fans this week and continues to grow. Visit the NAL facebook page to keep up to date on NAL events and standings.

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